5 REASON TO CHOOSE DIGITAL MARKETING FIELD
In layman language , digital marketing is a process of promotion of product , item, place and thing through internet and other electronic communication devices. Promotion is possible when you know how to connect with customers and choose a favourable customer. So it require a lots of skills and anyone who is passionate can become digital marketer. It is one of the broadest industry so niching is key to success of career. It is one of the demanding and growing industry and career now in days. Lets now explore about some reason to choose digital marketing field as a career.
5 reason to choose digital marketing field-
1. Competitive paycheck: In school time we never thought digital marketing as any type of career but with the changing process is happening in society traditional careers are overshadowed by the innovative careers. So digital marketing is one of those career where we can earn money through creative ideas and curiosity can also led us to earn millions. And also this career grown tremendously after corona and it led to shortage of professionals and every company requires a great digital marketers so that they can outstand in marketing skill and upgrade their profit statics.
2. Skill based career: This course do not demand any kind of degree and expertise in this field. But it required basic and informative knowledge about usage of skills which is quite useful in promoting business, company and many more things.
skills like:
email marketing: It is one of the softer skill of engaging a audience to new product and discounts. It is email marketing in which customer in our list get a constant awareness about our product , discount and other kind of services. But their is 4c's we have to relentlessly follow :clear, concise ,correct and compelling.
search engine optimization: It is process to optimize website technical confirmations, content analysis, link popularity and many more so that website can grasp ranking in top most website.
copywriting: It is also marketing process in which writing content helps to make customer more interested in purchasing a product or sales. But it requires a skill of writing where a reader will enjoy reading. It is easy to learn and earn hand on hand with writing but it demands constant hardwork and consistency.
content writing: It is a process where publishing a contents for variety of purposes like entertainment, education and marketing purpose. And it also require lots of basic things like time management, problem solving , grammar and vocabulary and so on.
social media marketing: It is also a marketing skill where a person build lots of marketing social connections and share information which is concise and clear to relevant product marketing. For example - on instagram, tiktok, facebook and so on. It requires constant engagement and consistency , track and analyze metrics and so on.
advertising: One of the oldest way of promotion and marketing but through digital marketing it is more convenient and somewhere environment friendly also. Through online platform and creativity we can promote ads to high scales and build up customer ranges.
search engine marketing: It is method of promotion and advertising the companies to help ranking higher among search engine traffic. It is one of the most efficient way for selling your items and developing a business because there are lots of companies want same customers.
3. Be your own boss and entrepreneurship:
Promoting and advertising a business is one of the oldest tradition. So yes, it is backbone of every business. Now in days, everybody want to earn handsome amount of money. and digital marketing is one of those businesses where you need internet and some electronic device which is easily available to every person.
However , it is one of the flexible work where u can handle your work from anywhere and any time.so it release us from 9 to 5 work cycles.
With some goods it comes with some bad thing , that is its methods and traditions always change with time and for that we have to stay update and ready to adapt the changing trends.
It requires lots of time, dedication ,compassion ,consistency ,creativity ,curiosity and unique ideas ability.
For women , it sounds great career opportunity because it not only provide flexible environment but also great money package with great amount of money. "greatest opportunity comes with greater sacrifice.
After working for some years we can achieve a happy economic life.
4. Recession proof or pandemic proof job:
After facing 2008 recession and covid-19 it is clear that nothing is permanent but some occupations are recession proof like digital marketing. Advertising never ends because it is vessel of every businesses and campaigning. As offline businesses loosen up their value ,then immediately online marketing have taken place and saved lots of people bread and butter.
Digital marketing can be one of those where investment will never get wasted and caught up with loss because it is totally based on ideas and curiosity.
5.Growing demand of digital marketing:
Every business and companies need to enhance their businesses and services so for that it is must for more experts and specialist in market.
Every marketing has been taken up by internet-based advertisements. By recent research we have got to know that 95% of people uses internet.
Surprisingly ,the biggest internet companies are also finding creative digital marketers who can advertise them in more new and upgrading ways and also help them in boosting up their rans in market.
But there is unbalance in demand and supply of digital marketer. Its around 75% in demand and 25% in supply. so, there is lots of opportunities available in market to fill up this job.
Everyone dreams to become a great businessmen and it is way to fulfill your dream.
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